PROJECTS WORKED ON
Each case study below walks you through the process behind the visuals:
1. the challenges,
2. the decisions,
3. and the solutions
that helped my clients grow with confidence.
From branding and web design to e-commerce visuals and automation, this portfolio reflects how I turn ideas into impactful digital experiences.
Explore the work.
See the strategy.
Discover what’s possible for your brand.
Case study 1:
SOCIAL MEDIA assets &
AMAZON/vSl PRODUCT VISUALS
The Challenge:
They only had raw, unpolished product photos, and their brand identity wasn’t clearly reflected in their Amazon listings. As a result:
- The product looked generic
- Brand recognition was weak
- Listings lacked visual consistency
- Key be.nefits weren’t immediately clear to buyers
In a highly competitive Amazon marketplace, this made it difficult for their product to stand out and convert.
The SOLUTION:
The final deliverables gave Fearless Glow a professional, conversion-focused product gallery that:
- Elevated their brand credibility
- Made their listing visually competitive
- Clearly communicated value at a glance
- Created a consistent, premium look across assets
- Strengthened customer trust
Their product visuals shifted from “basic” to “brand-led,” helping position Fearless Glow as a polished, trustworthy seller in their category.
Case study 2: Brand identity & strategy
The Challenge:
While the products themselves were premium, the brand lacked a clear identity that communicated luxury, trust, and emotional value.
- The brand didn’t yet have a cohesive visual system
- Messaging felt generic and didn’t reflect the high-end nature of the products
- There was no strong distinction between “reselling perfumes” and curated luxury gifting
- Visuals were inconsistent across packaging, social media, and customer touchpoints
The founder needed a brand that didn’t just sell perfume — but elevated the entire gifting experience.
The SOLUTION:
The result was a brand identity that transformed Scents & Surprises by FJ into a luxury gifting destination, not just an online perfume shop.
-
Logo System: A refined logo suite including primary, secondary, and submark logos — designed with ribbon-inspired elements to subtly reinforce the idea of gifting and presentation.
-
Color Palette: Muted neutrals paired with warm creams, rich browns, and gold accents to evoke elegance, intimacy, and premium quality.
-
Typography System: A carefully curated mix of classic and modern typefaces to balance sophistication with approachability.
-
Brand Illustrations & Patterns: Custom illustrations and repeating brand marks used across packaging, inserts, and digital assets to create consistency and recognition.
-
Brand Applications: Mockups and designs for packaging, thank-you cards, gift bags, and social media templates — ensuring the brand experience feels cohesive from first impression to unboxing.
Most importantly, the brand now communicates emotion, elegance, and intention — aligning perfectly with the experience of giving (and receiving) a beautiful scent.
Case study 3: website design & development
The Challenge:
Tina Robnett offers deeply transformative work through hypnotherapy, breathwork, and sound healing, so her website needs to:
Gently guide visitors who may already feel overwhelmed or dysregulated
Clearly communicate her services without pressure or confusion
Build trust quickly while honoring emotional sensitivity
Make it easy to take the next step — without forcing urgency
Her previous website and online presence didn’t fully reflect the safety, trust, and emotional grounding required for someone considering trauma-informed care.
The SOLUTION:
I delivered a fully customized website experience that integrates branding, strategy, and conversion — without sacrificing emotional integrity.
What I implemented:
A trauma-informed website layout optimized for trust and ease
Clear service positioning that explains what Tina offers and who it’s for
Custom forms designed to feel conversational and non-invasive
Booking-optimized pages that gently guide users toward scheduling a call
A simplified navigation structure to reduce cognitive load
Visual and copy alignment that reinforces calm, clarity, and professionalism
Most importantly, the site now functions as an extension of her work — helping visitors feel seen, understood, and supported before they ever reach out.
The also site no longer acts as a static brochure — it actively supports Tina’s work by turning interest into aligned action.
ROOTED IN RESULTS
frequently asked
questions
You have any more questions you want answered ASAP?
Feel free to email me at hello@eveinessence.com
Do I need to have a brand already?
Absolutely not! f you have an existing brand, I can refresh it and ensure it aligns with your vision. If you’re starting from scratch, I’ll create a new, purpose-driven brand identity that resonates with your audience.
What do I need to provide during the branding and web design process?
Your input is key! We’ll begin with a discovery session to understand your business and goals. You’ll provide feedback throughout the process to ensure the final design reflects your vision.
Do you offer services beyond branding and web design?
Yes! I also provide graphic design for social media, marketing collateral, and other branding needs to maintain a cohesive look across all platforms.
How do we get started?
It’s easy! Just send me a message, and we’ll schedule a consultation to discuss your needs and next steps.